Brand Storytelling: Learn to Stand Out
The characteristics of sticky stories
A course by Guillaume Lamarre , Artistic Director
About the video: The characteristics of sticky stories
Overview
“You will discover that the being does not have only one brain. You will also see the five characteristics that can make your storytelling unforgettable.”
In this video lesson Guillaume Lamarre addresses the topic: The characteristics of sticky stories, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“The Characteristics of Sticky Stories We'vre almost finished this adventure and I think you've progressed in developing of storytelling. I'll give you some advice to evaluate and judge the quality of what you're producing. It'll help you study what others are producing and give you a frame of reference. When you communicate with someone, when you present something, when you launch a new project, you confront an enemy, an enemy that needs to be overcome. This enemy is the reptilian brain. Imagine that our brain consists of three parts. The lowest part, at the bottom of our neck, is the repti...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,002 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · French · German · Italian · Portuguese · Polish · Dutch
- Level: Beginner
- Unlimited access forever
