Brand Storytelling: Learn to Stand Out
The characteristics of sticky stories
A course by Guillaume Lamarre , Artistic Director
About the video: The characteristics of sticky stories
Overview
“You will discover that the being does not have only one brain. You will also see the five characteristics that can make your storytelling unforgettable.”
In this video lesson Guillaume Lamarre addresses the topic: The characteristics of sticky stories, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“We are nearing the end of this adventure. and I imagine you have already progressed well in your storytelling project. What I propose in this lesson is to give you some tips to help you evaluate and judge the quality of what you are producing. This will also allow you to evaluate what others produce and offer you a framework for understanding. Whenever you communicate. present something. or start a new project. you encounter an adversary. This challenge is ever-present. requiring you to navigate and overcome obstacles that arise in these situations. We must learn to control our enemy. which...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 16 lessons (2h 23m)
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- Audio: French, English, Spanish (Latam), Italian, Portuguese, Turkish
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- Level: Beginner
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