Brand Storytelling: Learn to Stand Out

A course by Guillaume Lamarre
Art Director, Writer, and Trainer. Dinan, France.
Joined May 2020
, Art Director, Writer, and Trainer

Discover the power of narrative communication and great storytelling to take your brand to the next level

  • French with subtitles in English
  • 99% positive reviews (165)
  • 4267 students

Discover the power of narrative communication and great storytelling to take your brand to the next level

French with subtitles in English
  • 99% positive reviews (165)
  • 4267 students
  • 16 lessons (2h 23m)
  • 23 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: French
  • Spanish, English, French, German, Italian, Portuguese, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Stories have the incredible power to engage, seduce, energize, and excite. Guillaume Lamarre knows this more than most. Every day he helps his clients stand out from the crowd thanks to the magic of narrative communication.

In this course, he teaches you the basics of storytelling to enable you to strongly position your brand and conquer the market. With Guillaume by your side, learn how to analyze your client's needs and present a product or service that tells its own unique tale.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Exploration
  • U3
    U3. Connection
  • U4
    U4. Action
  • U5
    U5. Assessment and progression
  • FP
    FP Final project
View details

Guillaume Lamarre starts by explaining what storytelling is and why it is such a powerful and dynamic tool. From Steven Pressfield to Stanley Kubrick and Rolling Stone magazine, discover all the great storytellers who have inspired him.

Then look at how to gather information and understand your client's needs. To go one step further, Guillaume applies his method to the specific case of Sotonye Odugbemi, founder of the brand Daughters of Botany. Now you've got all the skills to write a brief and showcase the brand message thanks to the "value proposition" and "business problem" concepts.

Next, learn to consider the different stages of the creative process of storytelling and discover that the secret to a successful narrative is all in the intrigue, conflict, and convincing characters.

Now it's your turn! Organize all the information you've gathered to concisely weave a brand's story by asking yourself all the right questions.

Guillaume finishes up by sharing his tips for reviewing other people's work as well as your own. As an added bonus, he reveals five secrets to make your story even more memorable.

What is this course's project?

For the final project, create a presentation using storytelling tools to showcase the potential of your product or service.

Projects by course students

Who is this online course for?

Anyone who would like to improve their storytelling techniques and apply them to their brand strategy. Creatives, entrepreneurs, marketers, or artists...we all need to know how to tell a good story!

Requirements and materials

To follow this course, you need paper, a pencil, and a computer with presentation software like PowerPoint or Keynote installed.


4267 Students
165 Reviews
99% Positive ratings
  • More reviews

Guillaume Lamarre

A course by Guillaume Lamarre

Teacher Plus
Art Director, Writer, and Trainer

Storytelling and creative management specialist Guillaume Lamarre has always been passionate about stories, whether they appear in books, films, manga, advertisements, or role plays.

His client portfolio includes designers, winemakers, restaurateurs, and brands like Cartier, BNP Paribas, and Universal Music. He has also worked as an editorial consultant and written books on creativity and communication such as L'art du storytelling, published by Les éditions Pyramyd.


  • U1


    • Presentation
    • Influences
  • U2


    • What is storytelling?
    • The world of the storyteller
    • The discovery of the case study
    • The art of the brief
  • U3


    • Understand the creative process
    • The drivers of your story
    • Plots: choosing the form of your story
    • The bones and muscles of storytelling
  • U4


    • Finding your “extra purpose”
    • Ask yourself the right questions
    • Working on your raw material
    • Structure its history
  • U5

    Assessment and progression

    • The characteristics of sticky stories
    • A storyteller's life
  • FP

    Final project

    • Brand Storytelling: Learn to Stand Out

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Brand Storytelling: Learn to Stand Out. Marketing, and Business course by Guillaume Lamarre

Brand Storytelling: Learn to Stand Out

A course by Guillaume Lamarre
Art Director, Writer, and Trainer. Dinan, France.
Joined May 2020
  • 99% positive reviews (165)
  • 4267 students