Brand Storytelling: Learn to Stand Out
A course by Guillaume Lamarre , Art Director, Writer, and Trainer
Joined May 2020
Discover the power of narrative communication and great storytelling to take your brand to the next level
- Best seller French with subtitles in English
- 98% positive reviews (195)
- 5591 students
Discover the power of narrative communication and great storytelling to take your brand to the next level
Stories have the incredible power to engage, seduce, energize, and excite. Guillaume Lamarre knows this more than most. Every day he helps his clients stand out from the crowd thanks to the magic of narrative communication.
In this course, he teaches you the basics of storytelling to enable you to strongly position your brand and conquer the market. With Guillaume by your side, learn how to analyze your client's needs and present a product or service that tells its own unique tale.
What will you learn in this online course?
16 lessons & 23 downloads
- 98% positive reviews (195)
- 5591 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish, English, French, German, Italian, Portuguese, Polish, Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
For the final project, create a presentation using storytelling tools to showcase the potential of your product or service.
Projects by course students
Who is this online course for?
Anyone who would like to improve their storytelling techniques and apply them to their brand strategy. Creatives, entrepreneurs, marketers, or artists...we all need to know how to tell a good story!
Requirements and materials
To follow this course, you need paper, a pencil, and a computer with presentation software like PowerPoint or Keynote installed.
Reviews
A course by Guillaume Lamarre
Storytelling and creative management specialist Guillaume Lamarre has always been passionate about stories, whether they appear in books, films, manga, advertisements, or role plays.
His client portfolio includes designers, winemakers, restaurateurs, and brands like Cartier, BNP Paribas, and Universal Music. He has also worked as an editorial consultant and written books on creativity and communication such as L'art du storytelling, published by Les éditions Pyramyd.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Exploration
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What is storytelling?
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The world of the storyteller
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The discovery of the case study
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The art of the brief
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U3
Connection
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Understand the creative process
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The drivers of your story
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Plots: choosing the form of your story
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The bones and muscles of storytelling
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U4
Action
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Finding your “extra purpose”
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Ask yourself the right questions
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Working on your raw material
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Structure its history
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U5
Assessment and progression
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The characteristics of sticky stories
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A storyteller's life
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FP
Final project
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Brand Storytelling: Learn to Stand Out
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
m_branding
Guillaume Lamarre it's incredible! He explains very well and the classes are very objective, with many references; and with concrete and practical examples. It is a high quality course, without a doubt! :)
You will NOT receive the certificate if you do not subscribe to the "Domestika Plus" service...
bsahu_barefoottrust
Guillame is exceptional in his transitions, clear in the concepts and the method of communication is very simple. The balance approach of theory and practice with the assignments is well thought out. It's never a dull moment and therefore he keeps the learner engaged. Only suggestion: The additional resources should be prepared in English too for ease of understanding
thierry.santoni
Très intéressant, merci.
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claudia_broccoli
Il corso è ben organizzato e strutturato. Le lezioni sono fruibili con semplicità, così come i contenuti, ben esposti e comprensibili anche dai non addetti ai lavori. Lo consiglio!
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lorenzogaetani
Un corso molto interessante e tutti gli argomenti ben esposti. Il case study è a mio avviso utile per vedere applicate le tecniche e la strategia dello storytelling. Un corso di livello professionale. Grazie
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