Brand Storytelling: Learn to Stand Out
Course final project
A course by Guillaume Lamarre , Artistic Director
About the final project for: Brand Storytelling: Learn to Stand Out
Brand Storytelling: Learn to Stand Out
“Dear friend, you have come to the end of this course and I wanted to thank you for taking it. I hope you understand a little better what storytelling is, what it requires as an attitude and as a posture towards yourself, your environment and your business. I also hope that you understood that there was no magic recipe, and that it was up to you to create your own according to each project. You are now ready to start your own final project. Work on your purpose by highlighting your specialty and the fundamental value that you offer to your customers. Then, choose the person to whom you are speaking in priority: find him a name, an age, a history, desires and fears according to your audience, think about your extra-purpose ! How valuable is the story you want to tell? Pick a plot that could illustrate this extra-purpose and find a character who could be the hero of that plot. Once you've decided, choose a universe and bring it to life in photos or illustrations. Finally, create your presentation using the 3 acts and the 7 steps!
Course summary for: Brand Storytelling: Learn to Stand Out
-
Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
- 98% positive reviews (220)
- 9,079 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · French · German · Italian · Portuguese · Polish · Dutch
- Level: Beginner
- Unlimited access forever
