Brand Storytelling: Learn to Stand Out
Understand the creative process
A course by Guillaume Lamarre , Artistic Director
About the video: Understand the creative process
Overview
“In this lesson, I'll walk you through the three stages of the creative process. Did you know that you have already started to apply it to your project? I will explain here how it is possible.”
In this video lesson Guillaume Lamarre addresses the topic: Understand the creative process, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“Understanding the Creative Process In this unit, we'll explore the creative process and the main principles of creativity. We'll also see what constitutes a story and what is its anatomy. To begin, we'll explore the three stages of the creative process and you'll see that you started being a creative long before you knew it. What is creativity? In truth, it's a simple idea. It's taking two objects that are different and creating a third by associating the two objects. Creativity means that one plus one equals three. You'll see that creativity is, above all, an art of connection. And as Char...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,079 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · French · German · Italian · Portuguese · Polish · Dutch
- Level: Beginner
- Unlimited access forever
