Brand Storytelling: Learn to Stand Out
The bones and muscles of storytelling
A course by Guillaume Lamarre , Artistic Director
About the video: The bones and muscles of storytelling
Overview
“Finally, I will give you some elements to find the characters of your storytelling. I will also share with you the right keys to tell the story of your characters and write their portrayal.”
In this video lesson Guillaume Lamarre addresses the topic: The bones and muscles of storytelling, which is part of the Domestika online course: Brand Storytelling: Learn to Stand Out. Discover the power of narrative communication and great storytelling to take your brand to the next level.
Partial transcription of the video
“The Bones and Muscles of Storytelling We've seen the engine of your story. We've seen the shape that it can take. There's still something missing. The muscles of your story are missing. The characters will embody these muscles. Let's take a look at what they're made of. The 3 dimensions To begin, a character possesses three dimensions. They possess a physical dimension, a psychological dimension and a social dimension. Remember that I'm giving you the starting points, the beginnings to inspire you. You don't have to describe everything your character consists of. But it's what you need to f...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Storytelling: Learn to Stand Out
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Category
Marketing & Business -
Areas
Branding & Identity, Communication, Creative Consulting, Marketing, Storytelling
Guillaume Lamarre
A course by Guillaume Lamarre
Meet Guillaume Lamarre, a distinguished artistic director, author, and trainer, who has left an indelible mark on the world of creative management. With a background that includes working with esteemed brands like Cartier, Guillaume's journey in creativity has been nothing short of extraordinary. Realizing the transformative power of his creative approach, he sought to share his expertise with others, leading him to write several books on the subject.
Throughout his career, Guillaume has discovered that creativity resides within each individual, waiting to be unleashed like a hidden treasure. In this Domestika course, he shares the key to unlocking this treasure and exploring the limitless potential of creative ideas. His guidance and insights inspire professionals from all walks of life to embrace creativity and use it as a driving force for personal and professional growth. With Guillaume Lamarre as your guide, prepare to embark on a transformative creative journey that will forever change the way you approach your projects and aspirations.
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- 9,002 students
- 16 lessons (2h 23m)
- 23 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: French
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- Level: Beginner
- Unlimited access forever
