Naming: The Art of Name Creation
I want to be a namer, what do I do?
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: I want to be a namer, what do I do?
Overview
“In this lesson I am going to give you some slogans to be able to dedicate yourself to naming.”
In this video lesson Xavier Grau Castelló addresses the topic: I want to be a namer, what do I do?, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“We have arrived at a... at a point in the course where I think that Many of you may wonder how to pursue this path. It's intriguing because it requires dedication and focus. Naming is a discipline not formally studied anywhere. There are no official naming studies. correct? However. workshops on naming do exist. Professionals in this field frequently instruct at educational institutions. particularly those focused on design. We hold the view that graphic. product. and spatial designers are nearest to the requirement for a distinctive professional title. To excel in naming. specialization is...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
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- Level: Beginner
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