Naming: The Art of Name Creation
Naming for professionals
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Naming for professionals
Overview
“In this second case you will see how the name was created for an architecture studio dedicated to bioclimatic architecture.”
In this video lesson Xavier Grau Castelló addresses the topic: Naming for professionals, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“In this second case study. we'll talk about naming truly complex It was a naming for an architectural firm specializing in bioclimatic architecture. also known as Passive House standard. It's a type of architecture that optimizes energy consumption. let's say. energy loss and consumption in a space designed to maximize solar resources. among other energy-efficient strategies. And my client consisted of two brilliant architects. They combined their studios and sought a name that conveyed their shared vision and creativity. reflecting let's say. to some extent. without detailing it fully beca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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