Naming: The Art of Name Creation
Course final project
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the final project for: Naming: The Art of Name Creation
Naming: the art of creating names
“Well, we have already reached the end of the course. I hope all my advice and all my recommendations, will help you to lose the fear of creating names. Share in the forum all your process about the name you have created. I will be around trying to help you as my day to day allows. See you!”
Partial transcription of the video
“This is our last lesson. I hope that after all the parties that had this course, you are able to perform a "naming" and practically professional, and I encourage you to do so. I think that with the steps that we have given you have the knowledge for able to interact with a client in a serious and professional naming process . And let's take a look back, let's go over a little all the parts that have shaped the course. Think that we have seen what are the steps to make a process of "naming". We have talked about the information that we need. We've talked about how to generate names. We have ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 12,450 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
