Naming: The Art of Name Creation
Course final project
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the final project for: Naming: The Art of Name Creation
Naming: the art of creating names
“Well, we have already reached the end of the course. I hope all my advice and all my recommendations, will help you to lose the fear of creating names. Share in the forum all your process about the name you have created. I will be around trying to help you as my day to day allows. See you!”
Partial transcription of the video
“This is our final lesson. I hope that after all the sections... after... all the sections this course had you are now capable of performing a naming process that is almost entirely professional. And... I encourage them. I believe that... With the steps we've taken. you have the knowledge to be able to engage with a client in a naming process that is absolutely serious and professional. And let's... take a look back. let's review all the parts that have made up the course. Reflect on the steps we've covered for a naming process. We've explored the essential information for this task thorough...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
- 98% positive reviews (867)
- 12,632 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
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