Naming: The Art of Name Creation
Naming for institutions
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Naming for institutions
Overview
“In this first case, I am going to explain the breafing given by the client and the different options that I looked for to give name to a university.”
In this video lesson Xavier Grau Castelló addresses the topic: Naming for institutions, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“Good. In this unit. we will discuss case studies. let's say from a point of view educationally. the most fascinating aspect about naming it would be desirable to see many cases and in every scenario. the subtleties present when the client belongs to one category or another are crucial. In fact. we might suggest a metaphor where we could propose a metaphor in which Each naming is like a small journey. Sometimes the journey is longer or shorter. But it depends on whom you travel with. Why? Because this positions you in relation to the client and the nature of the client. establishing your Nex...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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