Naming: The Art of Name Creation
The battle of the registry
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: The battle of the registry
Overview
“The time has come to check if really these names that you have chosen can be used. For this it is very important to take into account the geographic scope in which this name will act.”
In this video lesson Xavier Grau Castelló addresses the topic: The battle of the registry, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“Well. As with everything in life. almost everything has its good side. obviously. but sometimes there's a small bad part. right? Regarding naming. the downside is the registration battle. This is a designation that I firmly believe arises eventually. thinking about the names which come from a list come from a long list. we explained how to create a long list. from this long list... Reach. if possible. the unnamed ones. a shortlist. And you say. no. man. if we're at this moment. we have a shortlist. of approximately seven. eight. ten names. And we need to check if these names are indeed usab...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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