Course summary
- 11 lessons (1h 57m)
- 11 downloads (5 files)
- 11 exercises
- Course final project
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U1: Introduction
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U2: Methodology of naming
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U3: Study cases
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U4: About the profession of namer
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Final project
Recent projects
Students
Xavier Grau Castelló
A course by Xavier Grau Castelló
Teacher
Plus
Identity Strategy and Namer
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
- 98% positive reviews (862)
- 12,457 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
