Naming: The Art of Name Creation
Submit the naming
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Submit the naming
Overview
“To present the selected names to your client, I use a very simple method and away from the presentations made directly on a screen.”
In this video lesson Xavier Grau Castelló addresses the topic: Submit the naming, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“[Music] Well we come to the climax, right? The moment in which the name is going to meet its future user. It is the presentation of the naming. Essential. essential to present, say, to your client. Never send a presentation by mail or by another system, right? really is essential make a presentation let's say vis-à-vis, right? Have your client or your clients. Sometimes the forum is extensive. Sometimes the forum is a single person but having this contact, this physical relationship, right? In the presentation scheme is very important to show this long list that we have made that fixing jus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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