Naming: The Art of Name Creation
Presentation
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Presentation
Overview
“In this first lesson, I introduce myself and tell you how I started in the world of "naming".”
In this video lesson Xavier Grau Castelló addresses the topic: Presentation, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“Hello. i'm Javier Rao. Welcome to my naming course. I'm very happy to share with all aspects of survival with you. I am truly convinced that this is essential. Upon finishing this course. you'll be entirely equipped to compete with me. Additionally. i wish to express my apologies. as I am lucky to work in an exceptionally beautiful environment. with very high ceilings. It's an industrial building in Barcelona's Poblenou. but Interestingly. today there is some rain. which might create a bit of background noise. This could add a which is solely this. First. i'm going to talk to you a bit abou...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
- 98% positive reviews (862)
- 12,516 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
