Naming: The Art of Name Creation
Naming for companies
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Naming for companies
Overview
“This case is quite curious, it is about a historic family real estate in Barcelona that has accumulated a significant number of commercial premises. My job was to name a platform to see what kind of client could access commercial premises.”
In this video lesson Xavier Grau Castelló addresses the topic: Naming for companies, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“[Pop Music Opening] In this case, I study the third one that we present let's talk about naming for companies talking about naming for companies is talking about naming for infinity. Let's talk about a pretty curious case It is a real estate a real estate agency in Barcelona a real estate agency family and historical that during the crisis we have been through accumulated a number of commercial premises Very significant in Barcelona. So, establish a strategy to see what kind of customer might let's say access to this type of commercial premises and I propose a very interesting and very curi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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