Naming: The Art of Name Creation
Naming for companies
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Naming for companies
Overview
“This case is quite curious, it is about a historic family real estate in Barcelona that has accumulated a significant number of commercial premises. My job was to name a platform to see what kind of client could access commercial premises.”
In this video lesson Xavier Grau Castelló addresses the topic: Naming for companies, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“In this case study. the third in our series. we delve into the intricacies of business naming. Is discussing business naming not essentially exploring endless possibilities? Let's discuss a rather intriguing case. shall we? Could it be related to real estate. perhaps? A real estate agency in Barcelona. a real estate... family and historical events that occurred during the crisis we all experienced. accumulated a significant number of commercial spaces in Barcelona. You offer. establish a strategy to see what type of client could let's say. access this type of commercial spaces And proposed ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese, Turkish
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- Level: Beginner
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