Naming: The Art of Name Creation
Decide the short-list
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Decide the short-list
Overview
“Making a short-list is a process full of nuances that will determine the success of your proposals in front of your client. In this lesson I explain the way to proceed.”
In this video lesson Xavier Grau Castelló addresses the topic: Decide the short-list, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“good Choose the roles. the key moment. where the naming decision is made. Uh... I've seen people who can come up with really cool names. but instead one doesn't know they have I would say like the skill to identify the most fitting names for the briefing we've received. is crucial for effective communication and clarity. introducing the word nuance. a naming is a It's a process. a job where nuance is very important. Understanding your client is crucial. Upon receiving the briefing. ensure you see how they are as individuals. always believing the name will suit them. So... Consider the perso...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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