Naming: The Art of Name Creation
Namings small
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: Namings small
Overview
“This is a very curious case since it consisted of naming a newly created product.”
In this video lesson Xavier Grau Castelló addresses the topic: Namings small, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“[Piano music] As I said when finishing the previous lesson, the little "namings" are ... superinteresting, keep you very fit, you have to work, let's say, in very special "briefing" contexts, like this that I'm going to comment on, right? It has a beautiful story. One day I receive a call from a Barcelona studio called E7 and it raises that they have a client that has a product a little strange and such, you want to name, right? And, well, we call a meeting, comes ... the responsible of the design studio and the client, the client. And they ask me the following, the client tells me: "I've b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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