Best seller

Naming: The Art of Name Creation

A course by Xavier Grau Castelló
Identity strategy and namer. Barcelona, Spain.
Joined January 2018
, Identity strategy and namer

Discover the creative process to convert the name of a company, brand or product into a value

  • Best seller Spanish with subtitles in English
  • 98% positive reviews (750)
  • 9649 students

Discover the creative process to convert the name of a company, brand or product into a value

Spanish with subtitles in English
  • 98% positive reviews (750)
  • 9649 students
  • 11 lessons (1h 57m)
  • 11 additional resources (5 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Xavi Grau has been creating names for all types of projects and clients for over 20 years, from large private companies and institutions, to startups of recent creation. He is founder of a company dedicated to naming, Nom-Nam, and his work has been recognized with several Laus awards.

The name of a company, brand, product or service, serves as a cover letter and therefore it is essential that it is appropriate, descriptive and memorable. A good naming should talk about the activity of the company and at the same time, generate real communication value in the user. In this course you will discover the creative process and the method for the professional creation of names for all kinds of commercial activities.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Methodology of naming
  • U3
    U3. Study cases
  • U4
    U4. About the profession of namer
  • FP
    FP Final project
View details

You will start discovering how and why Xavi Grau specialized in naming and will talk to you about the basic concepts in the name creation process.

Starting from a briefing, you will face the first phase of the creation of names: the long list. You will learn to lose the fear of the blank page and you will do a first exercise that will help you generate a hundred names.

From that long list you will learn to select the ones that best fit the needs of the project and you will discover that some of them "look at you". Those are the ones that really work.

You will see how to verify that your name is appropriate and that, in fact, it can be registered and used. In addition, Xavi Grau will give you some tips to present the naming to your client.

Xavi Grau will analyze different cases of naming study: for institutions, professionals and companies. This will help you better understand the choice of some names and propose your own proposals.

What is this course's project?

You will realize a complete project of naming, from a briefing, until obtaining a name of success according to the necessities of the project.

Projects by course students

Who is this online course for?

Copywriters, communication professionals, consultants and anyone interested in discovering an effective method of creating names for all types of commercial activities.

Requirements and materials

No prior knowledge is necessary and you will not need special materials, just pencil and paper.


9649 Students
750 Reviews
98% Positive ratings
  • More reviews

Xavier Grau Castelló

A course by Xavier Grau Castelló

Teacher Plus
Identity strategy and namer

His passion for words led him to focus on the creation of names in the 90s and since then he has dedicated himself to this in body and soul. In more than two decades dedicated to the world of naming, Xavi Grau has named hundreds of companies, brands, products and services of all kinds.

He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has made naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, Run and entities such as Barcelona City Council, Damm and Roca; and his work has been recognized with six Laus awards.


  • U1


    • Presentation
    • The process of naming
  • U2

    Methodology of naming

    • The long list
    • Decide the short-list
    • The battle of the registry
    • Submit the naming
  • U3

    Study cases

    • Naming for institutions
    • Naming for professionals
    • Naming for companies
    • Namings small
  • U4

    About the profession of namer

    • I want to be a namer, what do I do?
  • FP

    Final project

    • Naming: the art of creating names

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Naming: The Art of Name Creation. Marketing, and Business course by Xavier Grau Castelló Best seller

Naming: The Art of Name Creation

A course by Xavier Grau Castelló
Identity strategy and namer. Barcelona, Spain.
Joined January 2018
  • 98% positive reviews (750)
  • 9649 students