Discover the creative process to convert the name of a company, brand or product into a value
Xavi Grau has been creating names for all types of projects and clients for over 20 years, from large private companies and institutions, to startups of recent creation. He is founder of a company dedicated to naming, Nom-Nam, and his work has been recognized with several Laus awards.
The name of a company, brand, product or service, serves as a cover letter and therefore it is essential that it is appropriate, descriptive and memorable. A good naming should talk about the activity of the company and at the same time, generate real communication value in the user. In this course you will discover the creative process and the method for the professional creation of names for all kinds of commercial activities.
What's included in this course?
You will start discovering how and why Xavi Grau specialized in naming and will talk to you about the basic concepts in the name creation process.
Starting from a briefing, you will face the first phase of the creation of names: the long list. You will learn to lose the fear of the blank page and you will do a first exercise that will help you generate a hundred names.
From that long list you will learn to select the ones that best fit the needs of the project and you will discover that some of them "look at you". Those are the ones that really work.
You will see how to verify that your name is appropriate and that, in fact, it can be registered and used. In addition, Xavi Grau will give you some tips to present the naming to your client.
Xavi Grau will analyze different cases of naming study: for institutions, professionals and companies. This will help you better understand the choice of some names and propose your own proposals.
What is this course project about?
You will realize a complete project of naming, from a briefing, until obtaining a name of success according to the necessities of the project.
Who is it for?
Copywriters, communication professionals, consultants and anyone interested in discovering an effective method of creating names for all types of commercial activities.
No prior knowledge is necessary and you will not need special materials, just pencil and paper.
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His passion for words led him to focus on the creation of names in the 90s and since then he has dedicated himself to this in body and soul. In more than two decades dedicated to the world of naming, Xavi Grau has named hundreds of companies, brands, products and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has made naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, Run and entities such as Barcelona City Council, Damm and Roca; and his work has been recognized with six Laus awards.