Naming: The Art of Name Creation
A course by Xavier Grau CastellóIdentity Strategy and Namer
A course by Xavier Grau Castelló, Identity Strategy and Namer
Discover the creative process to convert the value of a company, brand, or product into a name
Xavi Grau has spent more than 20 years creating names for all types of projects and clients, from large private companies and institutions to recently created startups. He is the founder of Nom-Nam, a company dedicated to naming, and his work has been recognized with several Laus awards.
The name of a company, brand, product, or service serves as a letter of introduction. Therefore, it is essential that it be fitting, descriptive, and memorable. A good name must allude to the company's activity and, at the same time, generate real communicative value for the user. In this course, discover the creative process and method for the professional creation of names for all types of commercial activities.
What will you learn in this online course?
11 lessons & 11 downloads
The long list
10 minutes, 32 seconds
Decide the short-list
15 minutes, 10 seconds
The battle of the registry
9 minutes, 10 seconds
Submit the naming
14 minutes, 40 seconds
Naming for institutions
12 minutes, 3 seconds
Naming for professionals
7 minutes, 45 seconds
What's included in this course?
Start by discovering how and why Xavi Grau specialized in naming. He talks about the basic concepts within the process of creating names.
Starting from a brief, tackle the first phase of name creation: the long list. Learn to overcome your fear of the blank page and complete an initial exercise that will help you generate a hundred names.
From among this long list, learn to select the ones that best suit the needs of the project, discovering in the process that some of them jump out at you. Those are the ones that really work.
See how to check that your name fits and that it can be registered and used. In addition, Xavi Grau gives you some tips to present the name to your client.
Xavi Grau also analyzes different naming case studies: for institutions, professionals, and companies. This is to help you better understand the reasoning behind certain names and make your own proposals.
What is this course's project?
Carry out an entire naming project, from analyzing a brief to landing on a successful name based on the needs of the project.
Projects by course students
Who is this online course for?
This course is for copywriters, communication professionals, consultants, and anyone interested in discovering an effective method of name creation for all kinds of business activities.
Requirements and materials
No previous knowledge or special materials are necessary - just pencil and paper.
Reviews
- 2 months ago
Excelente
- 2 months ago
Buen curso introductorio al naming, con las claves justas para empezar y ponerse en marcha.
- 8 months ago
Lamentablemente muy escueto, nada que no se vea en videos de youtube. Flojo seria el nombre del curso.
- 8 months ago
Semplice ma interessante, mi piace molto anche la sua trasparenza nel parlare anche della professione di Namer oltre che nel trasferire informazioni. Il suo metodo mi ha dato degli elementi in più per il mio lavoro.
- 9 months ago
Ótimo curso. O professor é muito objetivo e didático. Mas as legendas deixam a desejar. Tem muitos erros. Se você não estende espanhol, encontrará dificuldades nas legendas em português e inglês.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
Content
- U1
Introduction
- Presentation
- The process of naming
- U2
Methodology of naming
- The long list
- Decide the short-list
- The battle of the registry
- Submit the naming
- U3
Study cases
- Naming for institutions
- Naming for professionals
- Naming for companies
- Namings small
- U4
About the profession of namer
- I want to be a namer, what do I do?
- FP
Final project
- Naming: the art of creating names
What to expect from a Domestika course
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
Certificates
PLUSIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Naming is the process of crafting original, effective names for brands, products, or services. It’s essential for standing out from competitors, building identity, and positioning yourself in the market.
This is an intermediate-level course. It’s perfect for those with basic branding or marketing knowledge, but also accessible to creatives eager to dive deeper into professional naming.
You’ll learn how to create brand names, apply creative techniques, generate long lists and shortlists, evaluate legal and usability criteria, present proposals to clients, and verify name registrability and digital availability.
All you need is a computer with internet access and a willingness to learn. Basic branding or marketing knowledge is recommended but not required.
The course covers techniques like combining keywords, using etymology, wordplay, and cultural references to craft original, memorable names that align with brand values.
Yes, the course includes naming case studies for sectors like bike shops, investment funds, educational institutions, sustainable fashion, architecture firms, and neighborhood platforms.
You’ll learn how to check domain availability, search official trademark offices like OEPM and EUIPO, review social media, and analyze registrability under the Nice Classification and other relevant rules.