Naming: The Art of Name Creation
The process of naming
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: The process of naming
Overview
“In this lesson, I am going to present you with the general issues necessary to face the process of creating a name.”
In this video lesson Xavier Grau Castelló addresses the topic: The process of naming, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“Alright. i'll discuss the naming process. okay? Professor Neyming has been involved... There are five crucial elements. five key variables that significantly impact the process. correct? These variables include distance. focus. and the essential information required to develop your naming process how to create names. which is like In naming. the lion's share is crucial. right? How do we determine the most fitting names? Finally. how should we present the ones that stand out? It's not something accidental or trivial; rather. it's extremely. extremely important. wouldn't you agree? Let's star...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
-
Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
- 98% positive reviews (867)
- 12,632 students
- 11 lessons (1h 57m)
- 11 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
Areas
