Naming: The Art of Name Creation
The process of naming
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: The process of naming
Overview
“In this lesson, I am going to present you with the general issues necessary to face the process of creating a name.”
In this video lesson Xavier Grau Castelló addresses the topic: The process of naming, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“[Music] Well, I'm going to tell you about ... I'm going to talk to you about the naming process, right? The naming process has ... five elements, five very very important variables; that condition the process to the fullest, right? These variables are distance, focus, the information you need to develop your naming process, how to generate names, which is like ... inside the naming part of the [Inaudible], right? How to decide which are the most appropriate names and finally how to present those that ... it's not, say, something accidental or not important, On the contrary, it is something ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish
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- Level: Beginner
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