Naming: The Art of Name Creation
The long list
A course by Xavier Grau Castelló , Identity Strategy and Namer
About the video: The long list
Overview
“Creating a long list of names can seem very complicated. With the indications that I give you, you will see how it will be very easy for you.”
In this video lesson Xavier Grau Castelló addresses the topic: The long list, which is part of the Domestika online course: Naming: The Art of Name Creation. Discover the creative process to convert the value of a company, brand, or product into a name.
Partial transcription of the video
“Alright. Let's discuss the long list. when I've observed students engaged in the process of naming. i've had the opportunity to see... In some way. the most daunting aspect is crafting a comprehensive list. The scariest part is how to make it They talk about generating names. right? How can I come up with so many when. faced with a blank page or screen. only three or four names pop into my mind? It's a challenge to extend that list. Let's brainstorm a variety of names. shall we? Let's explore them together and see what we can come up with. initially. Highlighting that the focus isn't on fin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Naming: The Art of Name Creation
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Category
Marketing & Business -
Areas
Advertising, Branding & Identity, Creative Consulting, Design Management, Naming
Xavier Grau Castelló
A course by Xavier Grau Castelló
Xavi Grau’s passion for words led him to focus on name creation in the 1990s, and he has been doing it wholeheartedly ever since. In the more than two decades that he has spent in the world of naming, Xavi Grau has named hundreds of companies, brands, products, and services of all kinds.
He is the founder of Nom-Nam, a company dedicated exclusively to the noble art of naming things. He has carried out naming projects for design studios such as Atipus, Bisgráfic, Clase, Murray, and Run, and entities such as Barcelona City Council, Damm, and Roca. His work has been recognized with six Laus awards.
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- 11 lessons (1h 57m)
- 11 additional resources (5 files)
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- Audio: Spanish, English, French, Italian, Portuguese
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- Level: Beginner
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