Design and Develop Brands for Startups

Overview

“I will teach you what the personality archetypes are, how many there are and the characteristics of each one. In the end, you will define the archetype that best suits the personality of your brand. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Archetypes, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Archetypes In this fifth lesson we will talk about archetypal figures to define the personality of your project. The concept of archetype has its origin in psychology and in the collective unconscious, term coined by Carl Jung to name all those things that are always present, but they have nothing to do with the physical world. The construction of archetypes is linked to the experience of life of humanity and with mythology because they have managed to project the collective unconscious. You wonder what an archetype is. It is a character or situation that we are all familiar with. It does n...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1209 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design