Design and Develop Brands for Startups
A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer
Joined January 2016
Discover the process of creating strong brands through conceptualizing and defining personality
Joined January 2016
The first and most important phase of any project is to outline and establish a series of steps to ensure clear and coherent communication moving forward. This is where the design studio ERABOY comes in: their mission is to help startups create smart businesses with attitude by crafting their visual identities.
In this course, founder of ERABOY Guillermo Sariñana teaches you how to develop and design strong brands by conceptualizing and defining the personality of each project. Learn how to segment your creative process to achieve better graphic and conceptual results and maximize the impact of your ideas.
What will you learn in this online course?
14 lessons & 11 downloads
- 100% positive reviews (33)
- 1,302 students
- 14 lessons (1h 21m)
- 11 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
Design the creative process for a brand; your teacher uses a coffee company as the example.
Who is this online course for?
Entrepreneurs who want to learn how to enrich the personality of their projects and designers interested in building brands using creative approaches.
Requirements and materials
A working knowledge of graphic design programs, like Adobe Illustrator or Photoshop, and presentation programs, like Google Slides or PowerPoint, would be helpful for completing your project, but not necessary for understanding the course content.
Pencils and paper are essential for this course since much of it involves brainstorming ideas and writing.
Reviews
Guillermo Sariñana (Eraboy Studio)
A course by Guillermo Sariñana (Eraboy Studio)
Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.
Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.
Content
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U1
Introduction
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Presentation
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Influences
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U2
Let's make a team
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Design vs. trouble
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Know your project
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Know your environment
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U3
You cannot score a goal if there is no goal
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Founding document
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Purpose, vision and attributes
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Value proposition, audience and great idea
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Message, simile, objective, tone and mood board
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Archetypes
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U4
Goal!
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Choose the best name
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Distinctive graphic
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Parallels
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Goal!
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FP
Final project
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Design and Develop Brands for Startups
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
You’ll learn how to conceptualize and build brands from the ground up, apply methodologies to create cohesive visual identities, analyze competitors and audiences, and develop specialized branding portfolios.
The course is designed for those with intermediate knowledge of graphic design or branding, but every methodology is explained step-by-step to make learning easy.
You only need basic graphic design skills and access to digital design tools like Adobe Illustrator or similar software. No prior degrees are required.
The course includes hands-on projects that help you build portfolio pieces focused on visual identity, branding methodologies, and comprehensive brand development.
A structured methodology is taught, covering everything from competitor analysis and creative briefs to conceptualizing and designing visual elements and identity manuals.
You’ll learn how to research and compare competing brands, analyze their communication, packaging, and social media presence to spot opportunities for differentiation.
You’ll need access to graphic design software and an internet connection for research and documentation. Having Google Forms is recommended for questionnaire exercises.
Adobe Illustrator
Adobe Photoshop
Una locura de curso, este tipo es un crack total
Explica muy bien, me pareció interesante su forma de explicar las cosas.
Es un curso muy ameno, el paso a paso, con explicaciones simples y ejemplos que te dan mayor idea de cómo aplicar los conocimientos. Un buen resumen para poder realizar un branding efectivo, lo recomiendo!
Hasta ahora el curos cuenta con mucha información valiosa y creo que será un muy buen curso.
super recomendado, super practico y uno aprende mucho