Design and Develop Brands for Startups
Choose the best name
A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer
Joined January 2016
About the video: Choose the best name
Overview
“In this lesson you will explore the possible names for your project and choose the right one taking into account the attributes, the great idea and the personality of your brand.”
In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Choose the best name, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.
Partial transcription of the video
“Choose the best name You will do an exploration of all the possible names for your brand, To choose the best, you must take into account all the concepts worked on in the previous unit. Although the exercise of choosing a name is very complicated, don't give up until you have a name make it sound timeless, make it sound good and that it looks good when you write it in an email. The perfect name does not rest. What do I mean by this? If you are lucky enough to choose the right name, you will have a name that works for your brand 24 hours a day, the seven days of the week. It means that the v...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Develop Brands for Startups
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Guillermo Sariñana (Eraboy Studio)
A course by Guillermo Sariñana (Eraboy Studio)
Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.
Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.
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- 14 lessons (1h 21m)
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- Audio: Spanish
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- Level: Beginner
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