Design and Develop Brands for Startups

Design and Develop Brands for Startups

“You made it to the end! I really want to see the final project that you are going to carry out. Remember that you can take this opportunity to work on a brand for a real client, invent one or start a business! Before starting your project, I recommend that you take the time to read a lot about the subject and, if you have the opportunity, look for the books and content that I shared with you in the first unit, I assure you that they will be very useful. For the final project of this course, you will develop a brand, choose its name, design its identity and some parallel graphics to strengthen its communication, to give it shape and organization. In addition, you must prepare the founding document of the brand.

To support the founding document, you must also provide a mood board that serves as a reference to develop the graphic identity of the project (if you are not a designer you can leave this task to the person who will help you make the identity of your project). Define all the elements that will shape your founding document. Don't forget to do them all: the purpose, vision, and attributes of the brand; identify your value proposition, your audience, and the big idea behind it; then establish the positioning message, the simile, the archetype and the tone of communication; Finally, be clear about the objective of your work. And finally, it would be great if you add a supporting text that indicates how it was for you to face this project, what were the difficulties you encountered and how you solved them. Also, if the brand you worked with is already a reality, don't forget to share the site where we can learn more about the brand. Please don't forget to share your final project. I also invite you to see the projects of your colleagues, if you can help them, do not hesitate to do so, but remember to always address them in a respectful way. If you have any questions during the process, do not hesitate to contact me to help you solve them, it may take me a little while, but rest assured that I will answer you as quickly as possible. See you soon on the forum! ”

Partial transcription of the video

“Final project You made it to the end. I hope to see the whole process you went through to develop your brand. If you have doubts during the process, don't worry, You can contact me through the Forum to help you solve them. I remind you to take the time to read a lot on the subject. If you have a chance, look for the books and contents that I shared with you in the first unit. I assure you that they will be very useful. Finally, I want to share some ideas with you that have cemented my work. The first is that brands with intelligence and attitude survive. The second is that the one size does...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1100 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design