Design and Develop Brands for Startups

Know your environment

A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer

100% positive reviews (33)

1,100 students

Audio: Spanish

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About the video: Know your environment

Overview

“I'll show you that neither you nor your clientele have the answers to all the questions. It will be through research that you will be able to have all the information you need to start your project. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Know your environment, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Know your environment This lesson is titled "Know Your Environment." Here you will learn that neither you nor your client have all the answers. I will teach you to do an investigation so that you have the necessary information to start your project. You may wonder what the use of having this information is. First, to identify your competition's value proposition. It means recognizing what makes your product or service different. in front of others and in front of yours. Second, identify your personality. It means knowing how they communicate, with what tone they do it and the interaction wi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

Level: Beginner
100% positive reviews (33)
1100 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Guillermo Sariñana (Eraboy Studio)

A course by Guillermo Sariñana (Eraboy Studio)

Teacher Plus

Graphic Designer

Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.

Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.