Design and Develop Brands for Startups

Overview

“I will teach you how to recognize what the value proposition of your brand is and to identify who you will be talking to. You will work on analyzing all the ideas that represent what you consider to be the essence of your brand until you find: the great idea. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Value proposition, audience and great idea, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Value proposition, audience and great idea You will learn to identify the value proposition of your project, as well as analyze the ideas that you consider are part of the main essence of your brand. And in the end, you will learn to define the audience to which you will communicate. We will start by talking about the value proposition. You wonder what that means. The value proposition is what makes your brand different and why people will end up choosing your brand over others. Now let's talk about the big idea. It is the idea that supports the structure of your brand and its strategy. The...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1100 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design