Design and Develop Brands for Startups

Overview

“You will work on the design of the distinctive graphic that will give face to your project. The distinctive graphic can be an imagotype, an isotype or a logo and will be responsible for being the symbol that represents your brand. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Distinctive graphic, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Distinctive graphic In this lesson you will design the signature graphic that will give face to your project. You wonder what I call distinctive graphic. I started using this name to better communicate with my clients. Words like "isotype" and "imagotype" they are a bit high for the language of our clients. It is difficult to explain what each thing is and what are its virtues, so I call only one thing distinctive graphic. You are not my clients, so I'm going to explain each of the varieties. To begin, we will talk about the imagotype. This type of distinctive graphics is composed of an ico...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1164 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design