Design and Develop Brands for Startups

Overview

“You will see how to write your brand positioning message. In addition, I will teach you to choose a simile of flesh and blood so that you can more clearly identify the personality. Then, you will define the way in which your brand will speak, that is, its communication tone. Finally, you will make a compilation of images to complete a mood board that will serve as a frame of reference for the project you are about to design. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Message, simile, objective, tone and mood board, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Message, simile, objective, tone and mood board In this lesson you will define the positioning message of your brand, define the simile, the objective, the communication tone and the mood board, and so you are preparing to score a goal. Let's start with the positioning message. It is the description of your brand and it is composed for the value proposition, its vision and its purpose. The importance of this message is that it will serve internally to set the tone for your brand's communication efforts. To help you compose your brand positioning message, I leave you here this example of how...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1100 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design