Design and Develop Brands for Startups

Design vs. trouble

A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer

100% positive reviews (33)

1,100 students

Audio: Spanish

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About the video: Design vs. trouble

Overview

“In this first lesson, I will show you why I say that your project, whether you are undertaking or designing, is a communication problem, and I will show you the steps you must follow to find the solution.”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Design vs. trouble, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Design vs. Problem You have a communication problem, you want to tell everyone what is your service or what is your product but you have a problem, you don't know how to communicate it. In this unit you will learn to team up with your client, if you are designing, or with your partners, if you are undertaking, so that together they assimilate the problem and learn to solve it. In this first lesson you will learn why it is a communication problem and I will give you the tools to solve it. Something basic but often forgotten is that graphic design is a tool to solve communication problems. Wi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

Level: Beginner
100% positive reviews (33)
1100 students
4 units
14 lessons (1h 21m)
4 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Guillermo Sariñana (Eraboy Studio)

A course by Guillermo Sariñana (Eraboy Studio)

Teacher Plus

Graphic Designer

Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.

Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.