Design and Develop Brands for Startups
Influences
A course by Guillermo Sariñana (Eraboy Studio) , Graphic Designer
Joined January 2016
About the video: Influences
Overview
“I am going to share with you some bibliography and other content that will help you to complement what you are going to learn in this course. ”
In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Influences, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.
Partial transcription of the video
“Influences I want to share a series of books and content that will help you a lot to complement the knowledge of this course. Each of these books has helped me polish my processes. While they have helped me see that there is no one way to do things, yes they have taught me that there are essential things and that almost all of us share. The first book I'm going to tell you about is called "Archetypes in Branding". This book has helped me to know more deeply the complexity of the archetypes. It will surely be just as useful for you when designing strategies for your brands. Now I will show y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design and Develop Brands for Startups
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Guillermo Sariñana (Eraboy Studio)
A course by Guillermo Sariñana (Eraboy Studio)
Guillermo Sariñana is a designer and the founder of ERABOY, a studio specializing in the design and development of smart brands with attitude, founded in Tijuana, Mexico in 2014. The studio has also been working in Mexico City since 2018 and has completed projects for restaurants, fashion brands, and a variety of other clients.
Their mission is to help people get their business ideas off the ground and transform them into something tangible. They've found that the best way to do this is by listening intently to their clients' requests and providing uniquely creative solutions tailored to their individual projects.
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- 1,100 students
- 14 lessons (1h 21m)
- 11 additional resources (4 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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