Design and Develop Brands for Startups

Overview

“In this lesson, you will begin by learning how to define the purpose and vision of the brand you are going to create. You will make a list of the attributes of the brand, basic elements to cement your brand development project. ”

In this video lesson Guillermo Sariñana (Eraboy Studio) addresses the topic: Purpose, vision and attributes, which is part of the Domestika online course: Design and Develop Brands for Startups. Discover the process of creating strong brands through conceptualizing and defining personality.

Partial transcription of the video

“Purpose, vision and attributes In this lesson you will define the purpose, vision and attributes of your brand. and with this, you will begin to cement your project. Let's start with the purpose. When we receive clients in the studio, it is common for them to arrive without having a definite purpose. This can be for two things, the first because they have not identified it and the second because they don't have any. However, everyone wants their business to be prosperous and that it generates a lot of money. This economic motivation cannot be the only thing that moves the project, there mus...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Design and Develop Brands for Startups

• Level: Beginner
• 100% positive reviews (33)
• 1100 students
• 4 units
• 14 lessons (1h 21m)
• 4 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design