Social Media Strategy: Design, Manage, and Launch Campaigns
Before the Launch: Measuring Your Campaign
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Before the Launch: Measuring Your Campaign
Overview
“This lesson is a reminder to start and end branding on conversion efforts with your goals in mind. And make sure you’ll be measuring what matters. ”
In this video lesson Ana Marin addresses the topic: Before the Launch: Measuring Your Campaign , which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“we already talked about KPIs and objectives, and now, We need to review if we have the technical aspects in place to see EAST. Our campaigns are working and to get the information needed to optimize what we are doing. And for that, we need pixels and tags. A pixel is a tiny bit of code that you need to insert into your website. so you can connect the social platform that you are running your ads in, and let it See? What's happening in there? if the clients that visit your website are adding things to your cart, or watching videos. and you can separate those actions or events into different ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 14 lessons (1h 50m)
- 16 additional resources (2 files)
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- Audio: English, Spanish, French, Italian, Portuguese
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- Level: Beginner
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