Social Media Strategy: Design, Manage, and Launch Campaigns
What You Need to Know About Social Media
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: What You Need to Know About Social Media
Overview
“I’ll talk about the traditional sales funnel and how it's no longer linear in the digital space. How you need to be present for people to discover your brand but also have the information they need to compare and inform their purchase decisions. And how every social media channel can deliver on those needs. ”
In this video lesson Ana Marin addresses the topic: What You Need to Know About Social Media, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“What you need to know about social media There are some misconceptions when working with social media. Some think it's all about posting the latest meme or getting into the latest trend. Of course, that helps, but it's so much more. On social media you need to have proactive, reactive and real-time content. What do I mean by that? You need to have a strategy and you have to connect all of your efforts. If you're only posting organic and you're only chasing after the latest joke, then you may not connect with the actual people that may buy from you, or that may have a real interest in what y...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (282)
- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
