Social Media Strategy: Design, Manage, and Launch Campaigns
Mapping Your Messages and Touchpoints
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Mapping Your Messages and Touchpoints
Overview
“In this lesson, I'll talk you through the message matrix and what to say to whom at every touchpoint. ”
In this video lesson Ana Marin addresses the topic: Mapping Your Messages and Touchpoints, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“Mapping your messages and touchpoints What we'll cover in this lesson is an easy way to map the messages that you need for every touchpoint with your audience. What do I mean by touchpoints? YouTube is a touchpoint and e-mail is a touchpoint. Every time that you interact with your audiences, you have to define a clear objective and a clear message. Let's dive into it and remember to always have your customer in mind when doing this. MESSAGES AND TOUCHPOINTS Remember what I said about personalization and getting your messages to be relevant to your target audience? Well, that's what this les...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (282)
- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
