Social Media Strategy: Design, Manage, and Launch Campaigns
The Brief
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: The Brief
Overview
“For understanding what a brief is, first, I'll show you different kinds used in advertising. Then, you will fill up a simple version of a brief along with me, while I'll do the same with the “client” I’ll be using during this course. ”
In this video lesson Ana Marin addresses the topic: The Brief, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“The brief Now that you know more about SMART objectives, it's also important to set your expectations and to have all of your information for the project or your social media presence, in one place, so you can have clear objectives, but also a clear target audience and clear resources and deadlines. All of that is called a brief. Let me show you a bit more about briefs. A brief is a document with the information that you need for your upcoming project. It can look however you want. It may be a single sheet of paper with information about your company, your product, the people that you want ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
