Social Media Strategy: Design, Manage, and Launch Campaigns
A Concept to Make You Memorable
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: A Concept to Make You Memorable
Overview
“Now that you know who you are talking to, and what are the things that you need to cover to sell more, then it’s time to get creative. ”
In this video lesson Ana Marin addresses the topic: A Concept to Make You Memorable, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“A concept to make you memorable Let's talk about concepts. A creative concept is a clear and memorable way to convey the brand essence. It's impressive, it's memorable and it contains insights. You know it's good because you can think about many executions for your concept. From a single concept, you can have a video, or have a series of content, or have different headlines for your posts. Let me make it clear with some examples. I found this poster of a yoga studio which says, "Make yoga, not war." That's a concept. You can think of different ways to execute it. Here, we can see soldiers w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 23,549 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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