Social Media Strategy: Design, Manage, and Launch Campaigns

Social Media Strategy: Design, Manage, and Launch Campaigns

“Congrats! You have reached the end of the course and now you are ready to start your project. I hope you had as much fun as I did and you have at least one idea to make your brand stand out on the social media landscape. Your final project consists in putting in one document all of the formats that we’ve seen in the course. First, go into google trends, answer the public, google ads, and Twitter advanced search and find out more about what people need from your business. With that information, define your target and imagine at least 2 different customer personas, Fill up your brief with clear goals, and with that in mind, define the main messages and touchpoints to orchestrate your social media strategy.

Then, add at least one creative idea, a contest or a series of content that boost engagement for your main social media platform and one consideration phase-type of content. And that's it! Upload your PDF document, and please, write an introduction where you tell me a little bit about you and your business, so I can have more context when reviewing your work. A slide is enough. If you don't know where to start, you can check your competitors’ social profiles, or big brands to see how their content looks like. My final advice is to be curious and always look up your questions. If you do not know the meaning of a word or you read a tweet or watch a video with a meme that you did not understand, Google it. Maybe you’ll stumble upon a trend that may be helpful for your business. See you in the forum! ”

Partial transcription of the video

“Final project We've reached the end of the course and you're ready to start your project. I hope you had as much fun as I did and you have at least one idea to make your brand stand out on the social media landscape. Your final project consists of putting in one single document all of the formats that we saw in the course. First, go into Google Trends, AnswerThePublic, Google Ads, and use Twitter's Advanced search and find out what people need from your business. With that information, define your target and imagine at least two different customer personas. Fill out your brief with clear go...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns

• Level: Beginner
• 94% positive reviews (281)
• 23528 students
• 4 units
• 14 lessons (1h 50m)
• 2 downloads

• Category

  Marketing & Business

• Areas

  Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media