Social Media Strategy: Design, Manage, and Launch Campaigns
Influences
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Influences
Overview
“Here I'll show what keeps motivated and up to make ideas successful on social media. I intend that you’ll understand narratives and human motivations. No matter if you are talking about Bitcoin or the latest meme, you'll know what to bring into your content to make it shareable. ”
In this video lesson Ana Marin addresses the topic: Influences, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“Talking about my influences, the first account I want to tell you about is Mark Rober. Mark is a former NASA employee. And now he's a YouTuber that uploads only 12 videos a year. But every video is amazing. Maybe you remember an obstacle course for squirrels. That was him. What I want to highlight from Mark is his adaptations. He has longer content on YouTube and then shorter and supers in his videos on Facebook. And he repurposes most of his content because he knows that posting organically in most platforms only show your content to a few people. It's around 1% of your followers, give or ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (285)
- 23,924 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English, Spanish, French, Italian, Portuguese
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
