Social Media Strategy: Design, Manage, and Launch Campaigns
How They Did It
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: How They Did It
Overview
“Here, you'll analyze famous campaigns and clever strategies used by businesses and brands on social media. Identifying their goals and trying to guess what the brief may have looked like is a great learning tool. ”
In this video lesson Ana Marin addresses the topic: How They Did It, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“How they did it Let's get started. In this lesson, I want to tell you about campaigns, social media profiles, and tactics that are worth analyzing, so you start comparing what you're doing and get inspiration from the best. The first story I want to tell you is about the chicken sandwich wars. This started back in 2009 with Popeye's launching their chicken sandwich. A few months later, Chick-fil-A tweeted something really cryptic that was around them being the first ones or the originals. Popeye’s then retweeted that with a witty response. All of Twitter and social media went crazy about ho...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (282)
- 23,602 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
