Social Media Strategy: Design, Manage, and Launch Campaigns
All About Your Client
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: All About Your Client
Overview
“In this lesson, you'll learn how to research and unearth opportunities for the brand you'll be working with. I'll talk briefly about some useful tools such as search trends, social listening, SEO, observation, interviews and benchmarks.”
In this video lesson Ana Marin addresses the topic: All About Your Client, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“All about your client We all have an idea about the people that buy from us, or how the customers may be. But we need to do some research to be sure or at least add some traits to their personalities in our customer persona framework. These tools that I'm about to show you will help you make that research much easier. Let's dive into it. ALL ABOUT YOUR CLIENT Let me tell you a bit more about how to detect where your brand can be a star because almost nobody does this. Learn to know your client and learn to know the opportunities that they are putting out on the internet by either searching ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (282)
- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
