Social Media Strategy: Design, Manage, and Launch Campaigns
SMART Objectives
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: SMART Objectives
Overview
“I’ll talk about some metrics and how you should always aim for conversions or at least the obtention of data. ”
In this video lesson Ana Marin addresses the topic: SMART Objectives, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“SMART objectives When working with social media and sometimes with marketing, it's hard to pinpoint a single goal that you are trying to achieve with your efforts. We all want likes, followers and want to be viral. So it's important to set objectives. I'll tell you about an acronym that you may not know right now, so let me show you. You need to define SMART goals. What do I mean by that? Well, it's an acronym. Smart stands for Specific Measurable, Achievable, Relevant, and Timely or Time-Bound. Specific means you need a clear goal, something that's understandable. If you want more follower...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 14 lessons (1h 50m)
- 16 additional resources (2 files)
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- Available on the app
- Audio: English
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- Level: Beginner
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