Social Media Strategy: Design, Manage, and Launch Campaigns
Storytelling
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Storytelling
Overview
“Once you have altogether, you need to practice your delivery. Your deck needs to flow like a paragraph. With sentences, intention and punctuation. Let’s review if what you have right now makes sense or if you need to change or add something to our presentation. ”
In this video lesson Ana Marin addresses the topic: Storytelling, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“Storytelling Think about how you spend time on social media. You find out about your friend having a new boyfriend, or you watch a video of a cute dog that got rescued. What those things share is storytelling. We all love a good story. Let's learn a bit more about the StoryBrand model. I'll show you. STORYTELLING Everybody loves a good story, and that is true for social media too. Donald Miller says, that a good story is the most powerful tool to captivate human brain. Since we receive a lot of messages and content daily, you need thumb-stopping power. What's that? When you scroll through F...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
- 94% positive reviews (282)
- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
