Social Media Strategy: Design, Manage, and Launch Campaigns
Ideas, Content and Platforms
A course by Ana Marin , Digital Integration and Innovation Vice President
Joined August 2018
About the video: Ideas, Content and Platforms
Overview
“What are the new things that will bring people into your ecosystem? (a video, a contest, a crowdsourced experience) Here you will learn how to use the content matrix to come up with some complementary ideas.”
In this video lesson Ana Marin addresses the topic: Ideas, Content and Platforms, which is part of the Domestika online course: Social Media Strategy: Design, Manage, and Launch Campaigns. Attract new business opportunities with a personalized content strategy that speaks to your target market.
Partial transcription of the video
“Ideas, content and platforms Now, let's brainstorm a little. We have our concept and we have the messages that we need to add to each of our materials on social media. Our concept is perzoomalities. For Norman, it may look like a funny perzoomalities video where we present what a perzoomality is. For example, the different types of people that you see whenever you connect to a Zoom call, how they look, the things that happen. That's relatable. I'm thinking about more content that works around that idea. Here are some examples. This is an Argentinean creator that always imagines how zodiac s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Social Media Strategy: Design, Manage, and Launch Campaigns
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Growth Marketing, Instagram Marketing, Marketing, Social Media
Ana Marin
A course by Ana Marin
A native of Mexico, Ana Marín is passionate about the internet and the possibilities offered by being connected. With more than 11 years of experience working in advertising and strategic planning, she has worked in agencies such as Havas, La doble vida and McCann Worldgroup Mexico, where she works as the digital integration and innovation vice president. In addition, she is part of the steering committee.
She spends most of her time on the internet and brings ideas to life by taking advantage of the best of each platform to connect brands with their audiences with the perfect content and at the right time.
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- 23,601 students
- 14 lessons (1h 50m)
- 16 additional resources (2 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
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