Brand Design: Create an Innovative Concept

Freshness Checklist

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

· · · · · · ·

About the video: Freshness Checklist

Overview

“In this lesson, we will analyze if your project can be considered fresh or not (for you) based on the words you established in the beginning. ”

In this video lesson Wikka addresses the topic: Freshness Checklist, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“Freshness checklist Now we will do the freshness "checklist". This "checklist" will be based in the words determined as cool. These words are personal so this exercise will be subjective. Let's work it out. If your proposals have more than half the words defined as fresh, we consider it a fresh project for you. If you don't have more than half the words, we consider that it is not a fresh project for you. We will exemplify you with the Stappy project, but the idea is that you make a "checklist" with your list of words. These are the words that we determine in the beginning. Natural, alive, ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.