Brand Design: Create an Innovative Concept
From Reason to Intuition
A course by Wikka , Graphic Design Studio
About the video: From Reason to Intuition
Overview
“In this lesson, we are going to define what are rational creative processes and what are intuitive creative processes; we will see the difference between each one and the importance of the creative flow. We will teach you some of the intuitive techniques that we use. ”
In this video lesson Wikka addresses the topic: From Reason to Intuition, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.
Partial transcription of the video
“From reason to intuition We are going to determine and differentiate what is a rational creative process, what is an intuitive creative process and why they are important when creating a fresh brand. We will tell you some techniques that we use in the study to develop the intuitive creative process. These help us listen to our internal narratives in order to channel them into visual languages. Let's see it. A creative process can be approached in a rational way or intuitively. Both processes are important for developing new ideas and for the creative flow. To understand these processes a li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Brand Design: Create an Innovative Concept
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Category
Design -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design
Wikka
A course by Wikka
Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.
Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.
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- 2,032 students
- 16 lessons (2h 20m)
- 42 additional resources (22 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopCategory
Areas
