Brand Design: Create an Innovative Concept

Rate and Assess

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

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About the video: Rate and Assess

Overview

“In this lesson, you will determine the parameters of the brand so that you can establish the concept. This is going to be governed based on prior research.”

In this video lesson Wikka addresses the topic: Rate and Assess, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“Rate and determine Once you have done your research and research on the brand, continue to set the general parameters of the brand in order to determine the concept. Initially, the client will provide you with this information but remember that as creatives, we must be able to define what is best for the brand. Let's see what it is about. The first point will be to define the brand profile. We recommend that you do this part in a very concise and rational way, that is not more than two paragraphs and that you only put the essentials. This brand profile can help you so that the client can id...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.