Brand Design: Create an Innovative Concept

Mood Board

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

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About the video: Mood Board

Overview

“In this lesson, we will teach you how to create a mood board to establish the graphic style of the brand and we will give you some tips on how to present it to the client. ”

In this video lesson Wikka addresses the topic: Mood Board, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“Mood board Already with the guiding concept defined and the brand name, tap set the graphic style. For that we will use mood boards. Here you will determine the freshness of your project. Let's see. A customer is told that a mood board is a collage style visual tool. We explain it to you like this so that you understand why it is often difficult. It is a tool to go on the same channel in terms of style and also for the client to preview which path we will take. It serves to make your proposals more successful when delivering and that you prevent the client from saying: "Oh, I didn't imagine...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.