Brand Design: Create an Innovative Concept

What Will We Do in the Course?

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,993 students

Audio: Spanish

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About the video: What Will We Do in the Course?

Overview

“In this lesson, we will give you a rough overview of what we will do in the course: from start to finish so you can create a fresh brand. ”

In this video lesson Wikka addresses the topic: What Will We Do in the Course?, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“What will we do in the course? The objective of the course is to teach you our creative process to develop a fresh brand. We will first define rational creative processes and the intuitive ones to help you function better in practice. We will share some creative stimulation techniques and we will tell you about the one we like the most: the sleeper. We will teach you to determine what can be cool, according to your context, experience and apply it to the development of a brand. We will tell you the first step, which is to meet the client. We will see the conceptualization and development of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1993 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.