Brand Design: Create an Innovative Concept

Brand Design: Create an Innovative Concept

“We are very excited to share with you the final project of the Domestika course; we are going to tell you, step by step, the process we carried out for Stappy, which you can apply to any fresh brand you want to develop. To start this project we opted for the distancing technique to get away from the computer and find new ideas. In our case, we were able to go to the sea because it's close to us, but you can go anywhere that makes you feel good, like the forest, the mountains, or even a park. Any place you choose is fine. Always keep in mind that intuitive creativity is very good for the flow of new ideas. Then we started to determine what "fresh" means to us from the pictures we took in our city. We share them with you to give you an idea of what they might look like. But remember that this exercise is very personal, so let the pictures you take (or the ones you choose from the internet in case you don't want to go out) be the ones that come to you. Try not to want to make them the same.

With these photos, we established that our words to describe "fresh" are:

• Natural.
• Alive.
• Authentic.
• Real.
• Energy.

These words were used throughout the development of the project to guide us in the aspect of freshness. Always keep yours in mind as a guide. Perhaps it would be useful to have them printed or taped on the wall so you don't forget them. Now that we have in mind what "fresh" means to us, what we did was start developing the brand. The first thing we did was to listen to it, research it and determine the generalities of the brand: in this step, we relied on the brief questionnaire. After that, we implemented the concept, and in our case, we developed the naming proposals in order to move on to graphic development. The first thing we did was to sketch by hand, logo, isotype, and illustrations. Here we would like to mention that we had to do illustrations, but your project should not necessarily have them, although we do believe that they give much more personality or freshness to the projects. Once we had something more defined and we felt ready, we moved it to the computer to polish it and see variants. Here we worked on the visual identity in Illustrator and the illustration in Photoshop. Once we had ideas that seemed functional, what we did was to start composing, that is, combining the logo with the isotype, with the chromatic range and typography. The idea here is to make many combinations. We chose two compositions because in our case we made two visual identity proposals. If you are only going to propose one, choose the star proposal, the one you think will work best according to the objective of the project. Always keep in mind your words of freshness so that your proposal is also based on those ideas. Having our proposals ready and before presenting them to the client, we make sure they pass the freshness test through a checklist. Knowing that everything was going well, we went on to put together the presentation of the two visual identity proposals, so we could present them to the client. Once we presented and he gave us the go-ahead, we went on to design the secondary applications with the identity of his choice. When we finished the whole project, we moved on to document it to show it in our portfolio. Remember that your project can be very fresh, but if you don't document it taking care of certain steps, it can lose its freshness. ”

Partial transcription of the video

“Final project Congratulations, we have reached the end of the course. Now it is time to carry out your project. You can choose the brand you want, it can be real or fictitious. Don't worry about choosing a brand that you think is fresh. The idea is that you give it that touch of freshness with the course. Make a unique project, it should not be the same as ours. The idea is to apply the knowledge that we have shared for you to develop your own brand. When carrying out your project remember these fundamental points so that your brand is fresh. Consider that there are several types of creativ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

• Level: Beginner
• 99% positive reviews (100)
• 1994 students
• 5 units
• 16 lessons (2h 20m)
• 22 downloads

• Category

  Design

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design