Brand Design: Create an Innovative Concept

Composing

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,994 students

Audio: Spanish

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About the video: Composing

Overview

“In this lesson, we will teach you how to put together your ideas to start composing your visual identity proposals. We will see how to try different color ranges, fonts, and shapes.”

In this video lesson Wikka addresses the topic: Composing, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“To compose Whether you have more defined sketches or have something you like, let's compose. At Wikka we make two proposals for visual identity. It is important to mention it because you can choose if you want to do just one or two. We recommend that there be no more than two proposals to focus your energy on those two and so the client is not confused with so many options. Let's start composing. The compose part we recommend doing it in an Illustrator file without any "artboard" so it doesn't limit you when designing. We recommend doing it in a separate file so it doesn't get too messy wit...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1994 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.