Brand Design: Create an Innovative Concept

Cool Factors (or Not So) When Creating a Brand

A course by Wikka , Graphic Design Studio

99% positive reviews (100)

1,994 students

Audio: Spanish

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About the video: Cool Factors (or Not So) When Creating a Brand

Overview

“In this lesson, we are going to teach you what are the fresh factors (or not) that intervene in the development of a fresh brand. We will tell you a little about each one and how they influence freshness. ”

In this video lesson Wikka addresses the topic: Cool Factors (or Not So) When Creating a Brand, which is part of the Domestika online course: Brand Design: Create an Innovative Concept. Learn to develop and design brand identity with a fresh touch by exploring creative processes.

Partial transcription of the video

“Cool factors (or not) when creating a brand Once you know that it is cool for you, the next thing is to know what factors are involved in the development of a brand. Let's see them. The first factor is the designer, that is, you. To facilitate the design process of a brand, We suggest you have an authentic view. This means that you are yourself. When you are clear about this, the answers come easier. To be a cool designer is to be original, always in search of new references and trends. A person who loves to experience new things. This factor should always be fresh. The second factor is the...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Brand Design: Create an Innovative Concept

Level: Beginner
99% positive reviews (100)
1994 students
5 units
16 lessons (2h 20m)
22 downloads

Category
Design
Software
Adobe Illustrator, Adobe Photoshop
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design

Wikka

A course by Wikka

Teacher Plus

Graphic Design Studio

Andrea Castillo and Jimena Mendoza are the founders of Wikka, a graphic design studio devoted to branding, art direction, illustration, and object design. They have worked for different brands, including projects for restaurants and consumer products, and their pieces have been featured on design platforms and in local and international publications.

Wikka's goal is to provide clients with solutions that are both functional and visually appealing. Empathy and a keen eye for their surroundings are not only the foundation of the style, but also a major source of inspiration and a key factor in their work process.